Web Development Services
We provide full cycle development services and
are ready to start at any stage you want us to:
are ready to start at any stage you want us to:
We start at the drawing board to understand your goals with the project and the problem it solves. After asking the right questions and putting your idea through a crash test, we provide honest feedback. We either talk you out of it with proper reasoning or provide a high-level action plan.
You'll get:
— Your investment idea evaluation
— High-level project plan
— High-level project plan
Idea Evaluation
It's all about supply and demand. This step is focused on checking the demand and how the customer's needs will be fulfilled. We reach for our imaginary magnifying glass to look into your business and competition, find unique features, and the best niche to start with.
Research & Analysis
User needs validation
We conduct in-depth interviews (also known as JTBD in product lingo) with your current or potential users, as well as people who buy from your competitors. We learn what tasks they try to resolve with current solutions. Also, how satisfied are they with those solutions, what irritates them, and what to do about it.
Market Research
To find the right niche (aka market position) for a new digital product, we conduct market research (PAM, TAM, SAM, SOM/Opportunity size triangulation, value proposition canvas), evaluate trends, analyse competition (through FAST, UI analysis, comparative analysis) and their business models.
UX analysis
We conduct moderated UX research of a competitor product (FAST, UEM, user stories) and launch a customer survey for understanding priority tasks. We convert the most critical wants and needs of customers into feature/solution proposals with concepts like User flow, QFD, design sprint, and ТОС.
Strategy session
We plan a call to discuss key takeaways from competitor analysis: opportunities found, critical customer needs discovered and solutions proposed. We discuss the ways to stand out from the competition and earn revenue. Then agree on the next steps.
You'll get:
— Confirmation of customer demand
— Suggested market position
— Vision of future product with initial feature list
— Suggested market position
— Vision of future product with initial feature list
As they say, good design is what sells a product and we tend to agree. Our design team is responsible for converting software specifications into UI/UX design, figuring out how customers will interact with the software and how to keep them happy throughout this interaction.
Design
Design
We convert software specifications into appealing and clear UI/UX design that received great user feedback.
UX/UI test
We conduct moderated usability UX/UI testing (explained in "UX test with a prototype" in greater detail).
Software requirements specification
We process interview results, adjust the UI/UX, and create software requirements specification (IEEE, UML).
You'll get:
— Source design files
— Software requirements specifications for MVP development with valuable features
— Software requirements specifications for MVP development with valuable features
Time to get visual. We design an interactive prototype of your future app — the visual image of the app and its functionality. We use that to uncover how your users feel about the UX and UI early in the process. By focusing on the core functionality and cutting unnecessary bloat, you invest only in the features that bring value.
Prototyping & Usability Testing
Prototype creation
We create a clickable prototype based on market research and customer interviews to confirm that it aligns with your vision.
UX test with a prototype
We organize moderated usability testing of the prototype in an interview format with 10-35 respondents. Then, after processing the interview results, adjust the prototype, and highlight the features that are confirmed to bring value. We also mention the challenges faced by the respondents and ways to overcome them. Finally, we present the MVP feature list, reports on testing results, and technical specs.
You'll get:
— Report of conducted UI/UX research
— Detailed specifications for UI/UX design based on customer feedback
— Detailed specifications for UI/UX design based on customer feedback
We'll transform the design into a full-featured web or mobile application that works on all supported devices and screen sizes. We deploy it and check how it works.
Development
Development
We create a product development roadmap, assemble the team, priorities, and assign tasks, start weekly development iterations. During the development, we constantly put existing features and new ones through testing. Once a week, we will share the development results and plans. Our team also validates requirements and tasks to reduce development time.
QA test
Every iteration our team tests the core product functionality to discover errors and compliance with requirements on all target devices with different screen sizes. Known issues are being prioritized and fixed. After making corrections, we double-check that everything works as intended.
Product release
We will help you with choosing the right server infrastructure, setting up a monitoring system, making a test release and analysing product metrics. We will roll out new features for all users and see how this affects product analytics. We will be there to fix possible issues within 24 hours after launch.
You'll get:
— A deployed digital product or a set of features that users love
We'll apply the needed type of testing depending on your product stage and business tasks: manual or automated. We'll find any risks and vulnerabilities within the product. As a result, you will receive a report with suggested improvements based on the audit results.
You'll get:
— A documented technical report along with the recommendations on improvement and strategy for product changes
Tech Audit & Testing (QA)
A successful product roadmap is based on customer feedback, so we are there to collect it, conduct customer behavior analysis, and present you with feature suggestions.
Feedback & Improvement
User Feedback
To discover how your users interact with your app, we use app analytics and user behavior tools like Google Analytics and heat maps. Remember the customer interviews that we've mentioned in the beginning? Now is the time to repeat the testing cycle and do a reality check on your product.
List of Features for Improvement
We will organize surveys to prioritize tasks depending on business value and customer satisfaction. Those insights will be shared with the development team. At last, we'll turn the acquired data into a list of suggestions and possible features.
You'll get:
— A plan of recommendations and a list of suggested features for product improvement based on verified customer behavior.
After launch, our team will be there to update it and track the health of your application working under the Service Level Agreement. We'll provide monitoring and continuous app improvements by using different tools, paying attention to each crash or unexpected behavior, and will fix it in a maximum of 24 hours.
You'll get:
— A stable workflow of your app with continuous technical risk management and product improvements
Maintenance
Let's make a new project for your business together!
How we work
For creating user-centric and user-desired apps, we use our R2D Product Growth framework. The R2D Product Growth framework consists of a series of iterations that solve three key objectives for our clients:
The R2D Product Growth Framework is a roadmap of a project that we assemble from necessary 2-week cycles depending on the business needs. According to this framework, a high-level roadmap looks like this:
R2D Product Growth Framework
To create our proprietary framework, we integrated all development stages with their respective best practices.
The main idea of the framework is that during the development of the product, we constantly prioritize the tasks required to be solved ASAP and proceed to the respective cycle. This approach allows us to run two or more cycles in parallel. Our R2D framework is a practice-oriented approach that has been used to deliver more than 250 successful software development projects. Unlike Agile, for each cycle, our framework offers proven results-driven stages and methods, which were carefully evaluated and chosen over the span of 10 years across hundreds of development projects.
The framework allows you to reach the expected results, transform chaotic ideas and feedback from the market into specific features, and keep on continuously delivering values to users in a changing market.
The framework allows you to reach the expected results, transform chaotic ideas and feedback from the market into specific features, and keep on continuously delivering values to users in a changing market.